Alissa Tulacro
ACD Copywriter
LAND O'FROST
SANDWICH BOARD
ONLINE VIDEOS
Meet the Sandwich Board, a group of real fresh ingredients that work together to give families the very best.
This is the company's current campaign, starting the summer of 2018. For this campaign, I wrote four video scripts which were then shot on set during the commercial production.
Each video speaks to one of their two messages for the campaign: wholesome sliced meat and affordable for families.
In addition to writing social posts, we are now creating more customized content for their Premium sliced meat channel. Win for us!
These are examples of the content I have concepted, food styled, crafted, directed, and shot in-house. We've been itching to create our own content and finally had the chance to prove we could do it well.
LAND O'FROST
CUSTOM CONTENT
SOCIAL
BISTRO FAVORITES
CUSTOM CONTENT
SOCIAL
Land O'Frost's sub-brand, Bistro Favorites, also needed new content for their 2019 calendar.
We craft, prep, style, and shoot multiple sandwiches at a time for post every Thursday.
BLUECROSS BLUESHIELD
ENROLLMENT
TV
This was a :60 tv spot that ran during 2018 open enrollment period. We compared the spot to Harry Potter and it practically sold itself. 👍🏻
BLUECROSS BLUESHIELD
MOVIE TRAILERS
RADIO
Using the brand's current 'film' campaign, I wrote two :60 movie trailers that get across the company's product attributes in a completely unrealistic but entertaining way. Because if the world is ending or you're sent on a quest... You know what to bring.
BLUE EXISTENCE - :60
BLUE LEGEND - :60
LAND O'FROST
THE MOM ZONE
TV
The Mom zone is a place where Mom can get into her rhythm, even with all the chaos going on around her.
This was the :30 TV spot we shot. (And the first tv spot I had ever written/produced!)
Glitter Storm
LAND O'FROST
MOM-ISMS
Social
In addition to the :30 tv spot, we also sold in the idea of online social videos called Mom-isms, which are terms defined by moms, for moms, about things only moms understand.
The use of metaphors for the random things moms go through felt bigger than just one tv spot. I started making up these silly terms and definitions, which my CD really liked and we ended up pitching and selling in addition to the tv.
MEAN GIRLS
ESPN OR SOMETHING
weather app
God Karen, you're so stupid!
A Mean Girls inspired weather app that lets you know if it's already raining.
If you don't know what i'm talking about... watch
GONE ROGUE
HIGH PROTEIN CHIPS
SOCIAL
This was the first advertising effort for a brand new, protein snack on the market.
Since it's so new, we went with a very product-focused concept that catered to the messaging of breaking convention and changing the way you think about snacking.
Bakers square
award winners
RADIO + Social
Your family is full of award winners. And Bakers Square is full of award winners too... their pies.
This campaign started as a simple radio ask. But after recording, we saw how relatable the idea was and realized it's potential to expand on social.
We created pie trophies and had our followers award them to their family members via comments and shares over the holiday season.
BlueCross BlueShield
Check 1.2.3
Online VIDEOS
Scheduling an annual exam is an important step in staying healthy. But even with all the facts pointing towards early detection and annual visits as positively impacting a person's health, many still avoid the doctor visit.
To address this, we created upbeat & colorful videos as healthy reminders to Blue Cross Blue Shield members to schedule their annual exam and live their healthiest life.
AAD
IF SKIN COULD TALK
radio
Melanoma, the deadliest form of skin cancer, has become the second leading cause of cancer in females aged 15-29.
People this age tend to think they're invincible, or that they can stop later and save themselves. Instead of having an older person warn them or scold them, we thought a better option was a voice of reason and someone who is experiencing the pain right now... their very own skin.
IF YOUR SKIN COULD TALK - :60